Lifebuoy Soap, The World's First --- And Favorite -- Deodorant Soap!
One of the most famous bar soaps since 1894 and the world's first deodorant soap, Lifebuoy is once again available in its distinctive red color and antiseptic medicated fragrance. Early radio commercials invented the phrase "body odor" and advertised that Lifebuoy was its cure. Today's anti-bacterial Lifebuoy has the same refreshing, invigorating and cleansing properties as the Lifebuoy you remember growing up with. As soon as you take the bar out of its wrapper, you'll know why this bar soap for the entire family has been loved and trusted for over a century. Three 2.99 oz. bars.